Privacy policy
Privacy Policy
Effective and last updated: September 29, 2026
This Privacy Policy explains how Usaum collects, uses, shares and protects personal information when you visit www.usaum.com, contact us or place an order. Usaum is operated by Ledou Electronic Sports (Shenzhen) Co., Ltd., registration number 91440300MA5F8WKAXF, at Room 205, Building 13, Lishan Industrial Zone, Nanshan Street, Nanshan District, Shenzhen. The store operator is responsible for the processing described in this policy.
Information we collect
Depending on how you use the store, we may collect contact details, delivery and billing details, account information, order and return history, messages sent to support, device and browser information, IP address, approximate location, cookie identifiers and website-interaction information. Payment providers process complete payment credentials; we receive transaction status and limited payment details needed to manage the order.
How we use information
- To provide the store, process payments, fulfill orders and deliver customer support.
- To prevent fraud, protect accounts and maintain store security.
- To comply with tax, accounting, consumer-protection and other legal obligations.
- To improve store performance and, where required, use optional analytics or advertising according to your choices.
Legal bases
Where applicable law requires a legal basis, we process information to perform a contract, comply with legal obligations, pursue legitimate interests such as security and service improvement, and obtain consent for optional cookies or marketing where required. You may withdraw consent through the available privacy controls without affecting earlier lawful processing.
Service providers and disclosures
We share information only as reasonably necessary with service providers such as Shopify, payment processors, fraud-prevention providers, hosting and technical providers, warehouses, carriers, tracking services and customer-support providers. We may also disclose information to comply with law, protect rights and safety, or complete a lawful business transfer.
The store uses a technical storefront configuration service at shopify.jsdeliver.cloud for functions such as store-domain validation, localization or currency configuration. That service may receive the store domain and ordinary network and device information, including IP address and browser request data. It is not used by Usaum to collect payment-card details.
When enabled for a campaign and permitted by your choices and applicable law, advertising or measurement partners such as AppLovin, Meta/Facebook and NewsBreak may receive device, browser, approximate-location, advertising-identifier and store-interaction information under their own privacy policies. Optional advertising technologies are not intended to activate before required consent is recorded.
For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy.
For information about Meta’s privacy practices, visit: https://www.facebook.com/privacy/policy/.
For information about NewsBreak’s privacy practices, visit: https://www.newsbreak.com/privacy.
Cookies and privacy choices
Necessary cookies support security, cart, localization and checkout. Optional preference, analytics and advertising technologies are used only according to your choices and applicable law. Use the “Privacy choices” control on the website to accept, reject or manage non-essential technologies. Rejecting non-essential technologies does not prevent ordinary shopping or checkout.
We respect supported Global Privacy Control and browser Do Not Track signals by keeping optional analytics and marketing choices disabled. You may change an earlier choice at any time through “Privacy choices.”
Retention
We retain personal information only for as long as reasonably needed for the purposes described above, including order support, fraud prevention, accounting and legal obligations. Retention periods vary according to the type of information and applicable law. Information is deleted or de-identified when it is no longer required.
International transfers
Our service providers may process information in countries other than your own. Where required, we use appropriate contractual or legal safeguards for cross-border transfers.
Your rights
Depending on your location, you may have rights to access, correct, delete, restrict or object to processing, receive a portable copy, withdraw consent, appeal a decision or lodge a complaint with a data-protection authority. To make a request, contact us using the details below. We may need to verify your identity before responding.
Children
The store is not directed to children, and we do not knowingly collect personal information from children in violation of applicable law. A parent or guardian who believes a child has provided information may contact us to request review and deletion.
Security
We use reasonable administrative and technical measures intended to protect personal information. No internet transmission or storage system is completely secure, so absolute security cannot be guaranteed.
Changes to this policy
We may update this policy when our practices, services or legal obligations change. The updated version and effective date will be posted on this page.
Contact
Store operator: Ledou Electronic Sports (Shenzhen) Co., Ltd.
Registration number: 91440300MA5F8WKAXF
Registered address: Room 205, Building 13, Lishan Industrial Zone, Nanshan Street, Nanshan District, Shenzhen
Email: support@usaum.com
Phone: +86 138 3040 7055